Att nå unga – Antropologens guide till kommunikation som fungerar

Katarina Graffman

Reaching Young People – The Anthropologist’s Guide to Effective Communication is a handbook that summarizes key perspectives and approaches to communication aimed at young people. The starting point is an anthropological approach, where young people’s experiences, values ​​and contexts are in focus.

The publication addresses how young people absorb information, how trust is built and what factors influence whether a message is perceived as relevant. It also contains examples and practical advice on target group analysis, tonality, channel selection and dialogue-based communication.

The handbook is aimed at communicators and others who work with reaching young people in educational, social or informational contexts.